The project

Kick-start communication & drive sales, starting before Christmas season.

Client

Lucia Smolen Jewels

Services

Social Media, Graphic Design, Website adjustments, Analytics

Year

2022-

The cooperation started in the late summer, where we quickly identified several issues with website, such as grammar mistakes, subpages not leadign where they should, Instagram without product catalogue, just to name a few.

For communication and advertising to start, we needed to firstly fix these small issues, make a website revamp, and ensure everything is aligned and simplified for the best possible customer journey. While fixing the website, we started a brand communication on Instagram to start the wheels rolling with the existing followers.

Social Media Communication

Inspired by the international approach of bespoke jewelry brands that are leaders on this market. Tweaked by the client’s personal experience and style. Communication brought 10% follower base growth within the first month of communication execution.

01. Clean and minimal

02. Products

03. Luxurious & personal mood

Advertising

Media spending was allocated primarily to building brand awareness and a shopping funnel, with a focus on retrieving abandoned carts. We managed to navigate the costs for post engagement to $0.01, and cost per content view $0.08. In total, counting all expenses connected to marketing, the ROI resulted in almost 220% within the first month.

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